Do you know The Fabulous Thunderbirds? They describe themselves as “a quintessential American band.” They have been performing their “distinctive and powerful sound” since 1974. One of my favorite songs is “Tuff Enuff.” The “enough” theme is the focus of my blog looking back at 2021 and looking ahead to 2022.

The word “enough” has many different meanings in the English language. It generally means “equal to what is needed” or, in more detail, “occurring in such quantity, quality, or scope as to fully meet demands, needs, or expectations.”  Other languages have their own words for enough:  suficiente, bastante, assez, suffisamment, genug, ausreichend, abbastanza, sufficientemente, 足り, 足够的.

As I think back to 2021, first, I cannot thank my all new clients “enough.” Clients both in the US and Europe have helped me successfully launch my consulting company, Perlmutter & Idea Development. It has been very exciting to provide guidance and assistance, and I look forward to expanding in 2022. Though, thankfully, I’ll know when enough is enough and not do as the song says of working “twenty-four hours, seven days a week.”

You are Enough: Let’s Look Forward

We’ve all had “enough” of the pandemic too. I look forward to travelling more in 2022. With the necessary precautions, business and tourist travel should expand once again. I was at CPhI-Milan in November with one of my clients, and loved being onsite. There were 170 participant countries, 1,400 exhibiting companies and more than 50 online conferences & activities. To meet our customers, partners, and friends again, and face-to-face, was a real breath of fresh air!

I believe that 2022 holds “enough” promise to open up again to new opportunities. We may have been holding off before, but we are getting to a place now where we can each realize our personal and business potential and grow together. Let us let go of what no longer serves us and check-in with our goals and objectives. Instead of getting caught up in one particular narrative, I hope to take 2022 in its entirety to satisfy and go beyond expectations.

Please keep reading my blog and my LinkedIn posts and let me know your ideas. Let me know what you anticipate when looking ahead to 2022. I am optimistic for the future and look forward to more than “enough” innovation, creativity, and community to make us stronger in 2022 and the years to come.